Stop Guessing ICP — Use Clay Signals to Train Get Cargo’s AI (Real Examples)
Most outbound teams operate under the illusion of a clear Ideal Customer Profile (ICP). They’ll point to a slide deck and say: It feels specific, but in reality, it’s just a static guess. Knowing who could buy isn’t the same as knowing who is ready to buy right now. Markets are fluid; companies raise capital, […]
AI vs Manual Outbound: How Get Cargo Cuts SDR Workload Without Cutting Results
Ask any SDR what they were hired to do, and the answer is clear: start conversations and book meetings. But look at their calendar, and you’ll see a different story. The “modern” outbound workflow has devolved into a series of administrative hurdles: The bottleneck in modern outbound isn’t a lack of effort; it’s a deficit […]
Clay + ICP Precision: Build More Targeted Segments That Actually Convert
Most outbound teams believe they have a clear ICP. “SaaS companies.”“50–500 employees.”“US-based.”“Head of Sales.” On paper, it sounds specific. In reality, it’s dangerously broad. When your ICP is too generic, your targeting becomes diluted. Messaging feels relevant to no one. Reply rates drop. Engagement weakens. And eventually, deliverability starts to suffer because inbox providers notice […]