Pay-Per-Lead vs. Retainer: What Actually Pays Off Based on ACV and Sales Cycle
Pay-per-lead feels like the lower-risk choice on paper. You only pay for what gets delivered, the cost per unit is fixed and predictable, and it feels less like a commitment than a monthly retainer. That instinct makes sense for some businesses. It is also, for a large portion of B2B companies, backwards once you factor […]