Account-Based Marketing + Outbound: How to Combine Both Approaches
Account-based marketing and outbound prospecting are usually run by different teams, planned in different meetings, and measured against different goals, even though they are aimed at the exact same accounts. Marketing runs ads and sends content to a target account list. Sales runs sequences to contacts at those same companies. Neither team necessarily knows what […]
How to Build and Manage an SDR Team: Structure, KPIs, and Onboarding
Most content about SDR teams focuses on what the individual rep should do: how to write better subject lines, how to handle objections, how to structure a call. That content matters, but it assumes the team around that SDR is already well built. In practice, a huge amount of SDR underperformance traces back to management […]
Cold Calling in 2026: Does the Phone Still Work Alongside Email and LinkedIn?
Cold calling gets declared dead roughly once a year, and it keeps not dying. What has actually changed is not whether the phone works, but what job it does inside a sequence. Used as a standalone channel the way it was fifteen years ago, cold calling performs poorly against almost any modern benchmark. Used as […]
Outbound to Manufacturing Companies: How to Talk to Procurement, Not Just Leadership
Most outbound playbooks for manufacturing default to the same target: the owner, the CEO, the VP of Operations. It makes sense on paper. These are the people with budget authority and the final signature. It also explains why so many campaigns into manufacturing stall out after a promising first reply. The problem is that in […]
How to Choose an Outbound Agency: A 12 Point Checklist Before You Sign
Most outbound agency sales calls sound remarkably similar. Everyone claims a proven process. Everyone says they use AI. Everyone promises a dedicated account manager. If you are currently comparing agencies, you have probably noticed that the pitches blur together after the third or fourth call. That’s worth pausing on before you even get to a […]
Why Your Cold Email Sequence Needs a Logical Flow
Most cold email sequences fail before the second message is ever opened. Not because the product is wrong, or even because the targeting is off. They fail because each email feels like a fresh interruption rather than a continuation of something meaningful. A well-built cold email sequence should feel like a conversation. Each message picks […]
How to Brief a Lead Gen Agency: What You Must Share Before Day One
Most B2B companies sign a contract with a lead generation agency and then wait for results. What they forget is that the agency can only be as good as the information they receive. A vague brief leads to misaligned campaigns, wasted budget, and a frustrating first 60 days for everyone involved. The good news is […]
How to Run Outbound When Your Product Is Genuinely New to the Market
Outbound is hard enough when you’re selling something buyers already understand. But what happens when your product solves a problem the market doesn’t even know it has yet? This is one of the most underestimated challenges in B2B sales. You’re not just competing with other vendors. You’re competing with the way things have always been […]
What to Do When Your Outbound Campaign Stops Getting Replies
Your cold email campaign started strong. A few replies trickled in, maybe a meeting or two got booked. Then, gradually, things went quiet. Open rates held, but replies dried up. Sound familiar? A drop in cold email reply rate is one of the most frustrating problems in B2B sales because it rarely has one obvious […]
Why Niche Domain Expertise Can Kill Your Outbound Campaign
There is a version of outbound that works beautifully. You define your ICP, write sharp copy, sequence it well, and meetings start landing on the calendar. That version exists. But it relies on one assumption that often breaks down: that the person writing the emails actually understands the world the buyer lives in. In highly […]