ICP Validation: How to Validate a New ICP in 30 Days Using Outbound
Key takeaways: What Is the Difference Between ICP Validation and ICP Creation? These two terms are often used interchangeably, but they describe completely different activities — and confusing them is one of the most common reasons outbound campaigns fail. ICP creation is the process of defining, from scratch, who your ideal customer might be. It […]
AI Agents in Lead Generation: What They Can (and Can’t) Do Yet
AI agents promise to revolutionize B2B lead generation, handling everything from prospect research to email outreach while you sleep. The reality is more nuanced—and more useful than the hype suggests. After working extensively with AI agents in real-world prospecting campaigns, we’ve identified exactly where these tools add genuine value and where they still fall short. […]