What Google’s Spam Changes Mean for B2B Cold Email in 2025
Cold emailing isn’t dead, but it is evolving rapidly. In 2025, Gmail’s spam filters are more aggressive than ever, blocking over 99.9% of spam and reducing scam emails by 35% . These changes are reshaping how B2B sales teams approach cold outreach (source: Instantly). In this post, we’ll explore how Google’s new spam policies are […]