Breaking Into Enterprise Training: 250+ Sales Opportunities Across 80K Prospects in Months
Together with Outbound Republic, Mazer quickly pinpointed the best-fit industries and buyers, refined messaging, and drove education around VR training. This approach enabled scalable outreach and a predictable, global pipeline.
About Mazer
Mazer provides immersive XR and VR training solutions that transform traditional learning into interactive, cost-effective, and scalable virtual experiences.
Through the Mazer Trainer platform, organizations can design and deliver realistic simulations, multi-user environments, and digital twin replicas of real spaces.
Client's Challenge
Mazer was entering a rapidly evolving but still low-awareness market. Although VR training offers strong ROI, many organizations still did not fully understand:
- How VR training works
- Where it fits into existing learning ecosystems
- How to implement and scale it
At the same time, Mazer faced several go-to-market barriers:
Solution
We have built a structured, research-driven outbound engine designed for continuous learning and rapid iteration.
1. Foundation & ICP Strategy
Joint workshops clarified:
- Ideal customer profiles by industry
- The highest-impact buying personas
- Key pain points and ROI proof points
- Positioning vs traditional training vendors
This ensured messaging directly aligned to real business challenges instead of tech features.
2. Email Infrastructure & Deliverability
To ensure high deliverability and trust:
- New dedicated domains were configured
- DKIM + SPF setups were optimized
- Email warming was performed
- Automated outreach + tracking tools were integrated
3. Custom Research & Data Mapping
A tailored lead database was built targeting:
- L&D Directors
- Training Managers
- Operations Leaders
- IT & Innovation Teams
Every contact was manually verified to ensure accuracy.
4. Sales Signals & Prioritization
Campaigns were prioritized based on:
- Hiring shifts
- Expansion announcements
- Facility openings
- Industry conference participation
- Development grants eligibility
Only high-intent segments were pushed first.
5. Personalized Messaging at Scale
Emails were written using context-aware personalization:
- Industry relevance
- Training challenges
- Business outcomes
- Clear ROI framing
6. Segmented & Responsive Market Approach
Different outbound plays were deployed, including:
- Event-based targeting after industry expos
- Lookalike-based outreach based on successful deployments
- Trigger-based campaigns tied to grants and funding windows
- ICP-based campaigns for consistent long-term scaling
Results
250+
High-Quality Sales Opportunities
80,000+
Prospects Reached Across Multiple Industries
Global
Outbound Expansion to Multi-Country Markets
