Clay + ICP Precision: Build More Targeted Segments That Actually Convert
Most outbound teams believe they have a clear ICP. “SaaS companies.”“50–500 employees.”“US-based.”“Head of Sales.” On paper, it sounds specific. In reality, it’s dangerously broad. When your ICP is too generic, your targeting becomes diluted. Messaging feels relevant to no one. Reply rates drop. Engagement weakens. And eventually, deliverability starts to suffer because inbox providers notice […]