Breaking Into Enterprise Training: 250+ Sales Opportunities Across 80K Prospects in Months
Together with Outbound Republic, Mazer quickly pinpointed the best-fit industries and buyers, refined messaging, and drove education around VR training. This approach enabled scalable outreach and a predictable, global pipeline.
250+
High-Quality Sales Opportunities
80,000+
Prospects Reached Across Multiple Industries
Global
Outbound Expansion to Multi-Country Markets
About Mazer
Mazer provides immersive XR and VR training solutions that transform traditional learning into interactive, cost-effective, and scalable virtual experiences.
Through the Mazer Trainer platform, organizations can design and deliver realistic simulations, multi-user environments, and digital twin replicas of real spaces.
Client's Challenge
Mazer was entering a rapidly evolving but still low-awareness market. Although VR training offers strong ROI, many organizations still did not fully understand:
- How VR training works
- Where it fits into existing learning ecosystems
- How to implement and scale it
At the same time, Mazer faced several go-to-market barriers:
Fragmented Market Access
Identifying the right buyers varied by industry — L&D Directors, Safety Managers, CIOs, or Training Leads.
Low Market Awareness
Decision-makers often lacked understanding of VR’s business value, requiring education-led messaging.
Data & Target Accuracy
Available public data was incomplete and required deep enrichment to build reliable ICP targeting.
Scaling Outreach Without Losing Personalization
Mazer needed to scale outbound volume without sounding generic or automated.
Solution
We have built a structured, research-driven outbound engine designed for continuous learning and rapid iteration.
1. Foundation & ICP Strategy
Joint workshops clarified:
- Ideal customer profiles by industry
- The highest-impact buying personas
- Key pain points and ROI proof points
- Positioning vs traditional training vendors
This ensured messaging directly aligned to real business challenges instead of tech features.
2. Email Infrastructure & Deliverability
To ensure high deliverability and trust:
- New dedicated domains were configured
- DKIM + SPF setups were optimized
- Email warming was performed
- Automated outreach + tracking tools were integrated
3. Custom Market Research & Data Mapping
A tailored lead database was built targeting:
- L&D Directors
- Training Managers
- Operations Leaders
- IT & Innovation Teams
Every contact was manually verified to ensure accuracy.
4. Sales Signals & Prioritization
Campaigns were prioritized based on:
- Hiring shifts
- Expansion announcements
- Facility openings
- Industry conference participation
- Development grants eligibility
Only high-intent segments were pushed first.
5. Personalized Messaging at Scale
Emails were written using context-aware personalization:
- Industry relevance
- Training challenges
- Business outcomes
- Clear ROI framing
6. Segmented & Responsive Market Approach
Different outbound plays were deployed, including:
- Event-based targeting after industry expos
- Lookalike-based outreach based on successful deployments
- Trigger-based campaigns tied to grants and funding windows
- ICP-based campaigns for consistent long-term scaling
Results
250+
High-Quality Sales Opportunities
80,000+
Prospects Reached Across Multiple Industries
Global
Outbound Expansion to Multi-Country Markets
