What Google’s Spam Changes Mean for B2B Cold Email in 2025
Cold emailing isn’t dead, but it is evolving rapidly. In 2025, Gmail’s spam filters are more aggressive than ever, blocking over 99.9% of spam and reducing scam emails by 35% . These changes are reshaping how B2B sales teams approach cold outreach (source: Instantly). In this post, we’ll explore how Google’s new spam policies are […]
How to Build a Clean, Targeted B2B Prospect List (Without Buying One)
If you’ve ever bought a B2B prospect list, you know the feeling: hundreds of contacts, zero responses, and a growing sense that your marketing dollars just vanished into thin air. Spoiler alert – you’re not alone. Buying lists might seem like a shortcut, but it often backfires: low deliverability, spam complaints, and wasted time. The […]